"This paper presents key findings from a multimethod study analysing the communication practices of a large American labour union through a generational cohort lens. Survey data were used to compare how the union communicates information to its members with how participants would like to receive this information. Interview data were analyzed to help us better understand union members' perceptions of their union's communication practices and how these could be improved. This research determined that union members wanted the union to make more of an effort to use face‐to‐face communication practices. Younger union members want their union to make more use of electronic communication technologies."

Support: Digital