"On 4 August 2017, workers at Nissan's plant in Canton, Mississippi, voted 2244 to 1307 against being represented by the United Automobile Workers of America (UAW). The organizing campaign in Canton – which began shortly after the plant opened in 2003 – was one of the most important in recent labor history, and it attracted national and international media coverage. It also mobilized some high-profile supporters, including actor Danny Glover, musician Common, Democratic National Committee chair Tom Perez, and presidential contender Bernie Sanders. This article uses interviews with Nissan workers and UAW staffers, together with the records of the long organizing drive, to provide the first detailed examination of this landmark campaign, revealing problems that press accounts did not cover. While the UAW and its supporters blamed Nissan's fierce opposition for the outcome, this article reveals that the reasons for the loss were more complex. Apart from corporate opposition, community hostility, the increasing number of temporary workers – who were unable to vote in the election – and racial divisions were all important factors. Most of the UAW's supporters were African-American, and they were mobilized by a campaign that declared that, ‘Labor Rights are Civil Rights.' This slogan alienated many whites, however, weakening the union. While the UAW pledged to fight on, the defeat was another blow to its long campaign to organize foreign-owned automakers in the U.S., an increasingly important sector."

Support: Digital