"Divided and disorganised as they confront the supremacy of the supermarkets, Romania's small farmers could well face extinction. For years now, chain stores have been taking hold at the very core of the food markets, engulfing the activity of the small, independent fruit and vegetable producers. These small growers have had no other choice than to conform to the standards imposed by the large chains in the hope of selling their products. Those without the resources to adapt face the prospect of impoverishment or even extinction. In the meantime, the supermarkets are seeking to capitalise on an "authentic", local and organic farming image."

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