"This article explores Moldovan strategy regarding the European Union, building on a discussion of the Action Plan which Moldova signed with the EU in 2005. The author first cites at length the results of a survey of the opinions of a representative sample of Moldovans on issues including their attitudes towards the EU, their sources of information and knowledge about the EU, including the European Neighbourhood Policy, and their opinions on the implementation of political dialogue and democratic reforms and the factors which are slowing reform. A clear factor which needs to be addressed if Moldova is to improve its reform record is the effective implementation of agreed changes. The author outlines a number of issues in the area of integration which experts believe must be confronted, on the basis that Moldova's location in the south-east of Europe cannot be taken for granted in terms of the superficial advantages it offers the integration project, and argues that rewards and privileges must be delivered where the specific and clear demands of the EU are met. "

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