The experience economy will not fully recover: consumers will pay to perform in future instead. 16/09/2020
Article
2020
1-6
epidemic disease ; economic recovery ; consumer expenditure ; digital economy ; consumer behaviour
Business economics
English
Ill.
"No list of seminal business books would be complete without The Experience Economy, the 1999 bestseller by American academics B Joseph Pine II and James H Gilmore. They argued that the selling of experiences was the fourth great stage in our consumer development after commodities, goods and services."
Digital
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