The retail revolution: how Wal-Mart created a brave new world of business
Picador - New York
2010
422 p.
case study ; globalization ; retail trade ; trade union ; corporate culture
Trade
English
Index
9780312429683
09-65713
"Wal-Mart is the world's largest company and it sets the standard - both social and commercial - for a huge swath of the global economy. In this probing investigation, historian Nelson Lichtenstein shows how the company's success has spread evangelical Protestantism into the workplace, made South China an American workshop, and pushed American politics to the right. At the same time, he anticipates a day of reckoning, when challenges to the Wal-Mart way, at home and abroad, are likely to change the far-flung empire. Insightful, original, and steeped in the culture of retail life, "The Retail Revolution" gives a fresh and necessary understanding of the phenomenon that has reshaped international commerce."
Paper
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