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The retail revolution: how Wal-Mart created a brave new world of business

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Book

Lichtenstein, Nelson

Picador - New York

2010

422 p.

case study ; globalization ; retail trade ; trade union ; corporate culture

USA

Trade

English

Index

9780312429683

09-65713

"Wal-Mart is the world's largest company and it sets the standard - both social and commercial - for a huge swath of the global economy. In this probing investigation, historian Nelson Lichtenstein shows how the company's success has spread evangelical Protestantism into the workplace, made South China an American workshop, and pushed American politics to the right. At the same time, he anticipates a day of reckoning, when challenges to the Wal-Mart way, at home and abroad, are likely to change the far-flung empire. Insightful, original, and steeped in the culture of retail life, "The Retail Revolution" gives a fresh and necessary understanding of the phenomenon that has reshaped international commerce."

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