More than a market. How German companies are growing roots in Chinese society
Bertelsmann Stiftung, Gütersloh ; Bartsch, Bernhard ; Frauendorfer, Fabienne ; Laudien, Anika Sina
Bertelsmann Stiftung - Gütersloh
2016
71 p.
business strategy ; corporate social responsibility ; multinational enterprise
Business economics
http://www.bertelsmann-stiftung.de/
English;Chinese
"This publication is intended as an "idea book" for anyone concerned with the question of how German companies can establish and grow roots in Chinese society. It explores what is happening at the intersection of German companies, the Chinese market and Chinese society."
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The ETUI is co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the ETUI.