"This article is focused on the importance of accepting the modern concepts of operations based on knowledge management, and of organisations that learn and which are based on human capital, as the most important resource of today. This leads us to the conclusion that the main and predominant resources of the modern economy, right across the globe, are applied knowledge, education and science. Therefore, the construction of a society based on knowledge becomes a basic imperative of a global economy in which intellectual capital plays a lead role. Following a review of the argumentation behind the learning organisation, the author draws case study evidence on the issues raised from Telekom Srbje, which is on the start of the road to becoming a learning organisation, while arguing that professional, motivated and competent employees are not only an organisation's most valuable assets in the knowledge economy, they are a key source of a competitive advantage which competitors elsewhere will find impossible to replicate."

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