"Framing is regarded as the primary mechanism through which unions generate societal power. This article examines the relationship between societal power and framing in a significant case study—a nursing strike that successfully challenged austerity wages in Ireland. Through analysis of messages of support for the strike in newspapers and on Twitter, the sources of societal power in the conflict are identified. The findings indicate that the framing strategies unions adopt and public acceptance of these strategies depend on historical and sectoral factors. In the instant case, nurses benefitted from increased societal support for the broader labour movement and recent waves of protest."

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