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The role of digital communities in organizing gig workers

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Article

Maffie, Michael David

Industrial Relations

2020

59

1

123-149

trade union ; trade union renewal ; digitalisation ; Internet ; communication ; digital economy

Trade unionism

https://doi.org/10.1111/irel.12251

English

"Using survey data from 450 ridehail drivers, this article examines how social networking sites (SNS) influence workers' views on union instrumentality and unionization. This article finds that more frequent interaction with other workers in online communities is associated with improved views of union instrumentality and interest in joining a ridehail drivers' association. These findings link together the fields of information sciences and industrial relations and suggest a new institutional actor in modern industrial systems, the online worker network."

Digital



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