Introduction to online campaigning for unions: everything your union needs to take an online campaign from start to win
CreateSpace Independent Publishing Platform - London
2020
137 p.
communication ; mass media ; trade union
Trade unionism
English
"The guide comprehensive, written in plain-English, and is specifically for union campaigning.
What's inside?
Online campaigning principles
• Taking online support to the real world
• Developing your strategy
Digital campaign technology
• How to select your campaign tools
• Social media best-practices and Facebook advertising
Campaign optimisation
• Getting started with A/B testing
• Setting up your analytics
Email campaigning
• Selecting your email service provider
• Campaign marketing automation"
Digital
The ETUI is co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the ETUI.