"Personalisation – tailored support offered to help people (back) into work – has become a dominant feature of many welfare regimes around the world. The role of the personal adviser is an important aspect of offering more flexible, tailored support into work. While the language may differ from country to country, the challenges that many governments face, such as reducing their welfare bills and improving cost effectiveness, are similar, as is the move towards a focus on getting people into decent jobs that they then retain.

This collection of short essays draws on international experiences and approaches of personalisation. It focuses on the role of the personal adviser as a way to explore how policy can reach its goal of providing personalised employment support and advice.

The essays strengthen the case for citizen-centred welfare. They provide both advice and warnings to the UK's coalition government and providers across different sectors as to how to make a single work programme cost-effective and responsive to citizens' needs.

The contributors also raise important questions over how a diverse customer base will be supported, how to ensure that innovative approaches will not be squeezed out, and where jobs might come from in the future."

Support: Digital