"Digitalisation means a fundamental transformation for the economy: products, processes and business models are changing, sometimes radically. Many things are becoming more efficient and completely new products and business models are being created. It is precisely these new digital business models that have seen global success in recent years. For example, the invention of platform business models has revolutionised entire industries - like retail - or given rise to new ones such as social networks, app economy, online advertising, or cloud computing. The new business models are so revolutionarily successful that today's global economy is clearly dominated by the leading companies in this field. Despite all the known downsides of their business models, these companies are responsible for an ever greater share of the value creation.."

Support: Digital