"One of the fastest growing European catchwords at the present time - the ‘European Social Model' (ESM) - is used to describe the European experience of simultaneously promoting sustainable economic growth and social cohesion. The use of the concept of ESM in academic and political debate is characterized by two main and interconnected features: on the one hand, the usually taken-for-granted assumption of the reality of the concept (the reality called ‘Europe' becomes a naturally occurring phenomenon); on the other hand, the highly ambiguous and polysemic nature of this concept. A clear definition of what constitutes its essence seems to be lacking in most documents on the subject, while a review of some of the most important of these documents reveals that, insofar as definitions are to be found, they do not necessarily converge. This article aims to discuss the concept of the ESM. It analyses and deconstructs the concept in order to identify the main understandings and the various dimensions of the model. It classifies and discusses the ways in which the ESM is most frequently construed and proposes a new approach to understanding this polysemy. We argue that the different dimensions of the concept can be seen as rhetorical resources intended to legitimize the politically constructed and identity-building project of the EU institutions."

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