"Agriculture deals with the exploitation of the earth and the cultivation and breeding of useful plants and animals. The manufacture of vegetable and animal products and their processing at the primary level provides food for humanity and human survival on earth. Serbia is, in respect of its geographical position and agricultural potential, an agricultural country. The author seeks in this article to show that being an agricultural and agrarian country is neither wonder nor a national disgrace. In contrast, Serbia has potential in its agricultural soil and that this a source of the competitive advantage of which each country must take advantage. The author also recognises that, every day, thousands of people, many of whom are children, die of hunger and, for that reason, it is our national and social responsibility to produce food wherever possible. Concluding with an overview of the industry's strengths, weaknesses, opportunities and threats, the author contributes a perspective on the strategy that needs to be adopted to ensure Serbia plays to its potential in this area. "

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