A comprehensive guide to greenwashing phenomena, contexts, and trends: the mean, lean washing machine
Gatti, Lucia ; Conti, Ludovico Giacomo ; Seele, Peter
Edward Elgar - Cheltenham
2025
248 p.
corporate social responsibility ; ethics ; marketing
Environment
https://doi.org/10.4337/9781035328246
English
Bibliogr.;Index
978 1 03532 823 9
"Green communication can improve a firm's reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises."
This work is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/).
Digital
Table of contents:
Foreword by Jean-Patrick Villeneuve vi
Acknowledgements x
List of abbreviations xi
1 Introduction to greenwashing 1
2 Academic accounts of greenwashing 20
3 All sorts of *washings: a comprehensive overview 53
4 The washing machine and counting: outlook 149
Appendix: a short dictionary of *washing phenomena 181
References 188
Index 227
The ETUI is co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the ETUI.