Inevitable, vulnerable, unprofitable: an inquiry into food delivery platforms in Europe
European Trade Union Institute, Brussels
ETUI - Brussels
2024
42 p.
digital economy ; crowd work ; delivery ; future of work ; business strategy ; case study
Working Paper
2024.10
Labour economics
English
Bibliogr.
1994-4446
13.01.1-68780
"App-based food delivery platforms risk hubris in their high-flying promises on business performance. As loss-making platforms, they can still count on (venture) capital investors keeping them alive, but the question is to what extent the latter will remain patient over the losses. Based on a scrutiny of business reports in conjunction with secondary research, this ETUI Working Paper maps and comparatively analyses three international operating platforms – Delivery Hero, as one of the largest platforms; Just Eat Takeaway; and the much smaller Deliveroo. In respect of each one of these, food delivery service has an almost inevitable embeddedness in urban economies today. Platforms' business model is partly based on network effects, meaning that the value of the food delivery service increases when more restaurants are offering food, more couriers are engaged in the delivery job and more customers are using the service. Those network effects are vulnerable as they can be challenged by courier associations and trade unions. Furthermore, platforms are under-delivering by traditional business benchmarks and they are unprofitable up to now, although performance indicators show progress over time. Funding from shareholder equity or debt financing is nevertheless still vital in today's changed investment climate."
Digital;Paper
ISBN (PDF) : 1994-4454
Legal deposit : D/2024/10.574/20
The ETUI is co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the ETUI.