Demographics of Mechanical Turk
New York University. Leonard N. Stern School of Business - New York
2010
14 p.
demographic aspect ; income generating activities ; informal economy ; outsourcing ; survey ; digitalisation
CeDER
10-01
Technology
http://ssrn.com/abstract=1585030
English
Ill.
"We present the results of a survey that collected information about the demographics of participants on Amazon Mechanical Turk, together with information about their level of activity and motivation for working on Amazon Mechanical Turk. We find that approximately 50% of the workers come from the United States and 40% come from India. Country of origin tends to change the motivating reasons for workers to participate in the marketplace. Significantly more workers from India participate on Mechanical Turk because the online marketplace is a primary source of income, while in the US most workers consider Mechanical Turk a secondary source of income. While money is a primary motivating reason for workers to participate in the marketplace, workers also cite a variety of other motivating reasons, including entertainment and education."
Digital
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