"A narrative history of the influential businessmen who fought to roll back the New Deal. Starting in the mid-1930s, a handful of prominent American businessmen forged alliances with the aim of rescuing America--and their profit margins--from socialism and the "nanny state." Long before the "culture wars" usually associated with the rise of conservative politics, these driven individuals funded think tanks, fought labor unions, and formed organizations to market their views. These nearly unknown, larger-than-life, and sometimes eccentric personalities--such as GE's zealous, silver-tongued Lemuel Ricketts Boulware and the self-described "revolutionary" Jasper Crane of DuPont--make for a fascinating, behind-the-scenes view of American history. "

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