"This article presents the findings of a comparative research study across five European countries on the role of servicing in the process of trade union renewal. The main aim is to transcend the dichotomy between servicing and organising with a view to revealing new renewal strategies. The study explores diverse forms of servicing based on the integration of various types of goods provided and logics of action. Specifically, it focuses on ‘strategic' servicing, an approach that combines short-term responses to individual needs and long-term goals of collectivisation. The article introduces the notion of ‘collectivising' services, targeting fragmented groups of workers to nurture a sense of community and establish channels of representation. It also offers a fresh perspective on trade union renewal, shedding light on the potential for trade unions to gain a more profound understanding of their repertoires of action and the impact of servicing on the construction of a collective dimension."

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