"Recent business conditions are dominated by the awareness that productivity and the effectiveness of both the economy and society in general are likely to be increased by the purposeful strengthening of competitiveness. To that effect, the results of the application of strategies aimed at overcoming the crisis and raising competitiveness are evident from the perspective of the contribution they make to economic development. This brief article explores some aspects of these issues from the perspective of the strategic options facing organisations in the Serbian economy, including state support for struggling companies, the need for a new market orientation for economic organisations and the development of an efficient market economy in line with global standards and of a regulatory approach which is based on the actual situations facing companies in both the economic and the public sectors. The authors call for a fundamental strategic approach as a means of advancing both organisational and economic competitiveness."

Support: Paper