"Labour market and career advice and guidance have received considerable recent research and policy attention and have been heralded as part of the new institutional resources required in reformed, active, welfare states. We seek to understand the meaning of such policy enthusiasm by proposing an analysis of guidance as a "governmental technology" particularly suited for new conceptions of social protection and mobilisation for work. We bring in the results of a three years comparative study of guidance services in France, Slovenia, Spain and the UK, particularly in the form of a cross-national typology. Our review of the conceptions of the user and of the governance mechanisms in place, from target related funding to "softer" staff monitoring, show how they combine to shape staff strategies and user conduct into a limited range of stereotypical attitudes, testifying to the dissemination of a norm of adaptation to the labour market."

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