Die Medien - Multis. Der Kampf um Europa, die Strategie der Giganten, die spektakularsten Coups, die mächtigsten Druckimperien, der Umbruch am Werbemarkt
Book
1989
288 p.
management attitude ; mass media ; multinational enterprise ; press ; telecommunications ; top management
Mass media
German
3-7015-0170-X
08.16-01968
Paper
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