Belching out the devil: global adventures with coca-cola
Ebury Press - London
2009
XVIII, 364 p.
beverage industry ; child labour ; corporate social responsibility ; toxic substances ; unsafe practices ; workers rights
Business economics
English
Bibliogr.
978-0091927042
03.04-56080
"Coca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space.
From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't mention. Child labourers in the sugar cane fields of El Salvador. Indian workers exposed to toxic chemicals. Colombian union leaders falsely accused of terrorism and jailed alongside the paramilitaries who want to kill them. And many more..."
Paper
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