"Generative AI and virtual worlds technologies are set to have a profound impact on many industries. While they will bring many positive changes, they could also give rise to competition concerns. Some of these concerns may arise in connection with key inputs to these technologies, such as data, AI accelerator chips, computing infrastructure, cloud capacity and technical expertise. Others may relate to the deployment and distribution of these technologies. The European Commission remains alert to potential anticompetitive practices and is committed to keeping these sectors competitive and contestable via antitrust, merger control and the DMA."

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