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Amazon Mechanical Turk and the commodification of labour

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Article

Bergvall-Kåreborn, Birgitta ; Howcroft, Debra

New Technology, Work and Employment

2014

29

3

213-223

case study ; employment status ; low cost ; outsourcing ; technological change ; digitalisation

Technology

http://dx.doi.org/10.1111/ntwe.12038

English

Bibliogr.

"Crowd employment platforms enable firms to source labour and expertise by leveraging Internet technology. Rather than offshoring jobs to low-cost geographies, functions once performed by internal employees can be outsourced to an undefined pool of digital labour using a virtual network. This enables firms to shift costs and offload risk as they access a flexible, scalable workforce that sits outside the traditional boundaries of labour laws and regulations. The micro-tasks of ‘clickwork' are tedious, repetitive and poorly paid, with remuneration often well below minimum wage. This article will present an analysis of one of the most popular crowdsourcing sites -Mechanical Turk- to illuminate how Amazon's platform enables an array of companies to access digital labour at low cost and without any of the associated social protection or moral obligation."

Digital



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