Social media: A (new) contested terrain between sousveillance and surveillance in the digital workplace
Taylor, Claire ; Dobbins, Tony
New Technology, Work and Employment
2021
36
3
November
263-284
human resources management ; social media ; workers control ; digital economy ; management strategy
Personnel management
https://doi.org/10.1111/ntwe.12206
English
Bibliogr.
"Online social media activities constitute a (new) contested terrain of NTWE in the new digital workplace. This article explores the extent to which new social media (SM) digital technologies extend managerial control and, alternatively, give employees dissenting capacity to reverse or turn the digital panoptical gaze back on their employer – invoking both a contested terrain and counter discipline of managerial authority. By deploying sousveillance, workers may use SM to observe management, capture material to post onlineand voice dissenting employee views. Such employee dissent problematises approaches to corporate surveillance practices and management authority, which attempts to intrusively control employee online activities. The article contributes to extant literature on sousveillance, employee dissent and management control. Methods comprise data gathered from 25 interviews with HR managers, frontline managers, and operational employees in seven organisations, triangulating contested perceptions of managerial surveillance practice and dissenting employee sousveillance."
Digital
The ETUI is co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the ETUI.