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Sources of decline, turnaround strategy and HR strategies and practices: the case of Iberia Airlines

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Article

Santana, Mónica ; Valle Cabrera, Ramón ; Gálan González, José-Luis

Economic and Industrial Democracy

2019

40

3

August

583-610

economic recession ; human resources management ; case study ; airline

Spain

Business economics

https://doi.org/10.1177/0143831X18772356

English

Bibliogr.

"This study investigates the coevolution of the sources of decline, the turnaround strategy and the human resource strategy (HRS) at Iberia Airlines, together with the influence of employee responses to these strategies. The analysis of several moments of organisational decline at Iberia, comparing measures adopted in pre- and post-financial crisis periods, shows that, in a sector experiencing a fiercely competitive transformation that negatively affects established companies, the use of downsizing in an organisation with internal deficiencies may create further problems within the company, while an HRS based on flexibility-oriented practices and a fostering approach to strategic negotiations will improve the requisite recovery strategy. "

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