Documents Reshef, Yonatan 7 results

"We use the 2011-12 conflict between the British Columbia Teachers' Federation (BCTF) and the British Columbia (BC) government to explore how the union president, Susan Lambert, used language to bring the conflict into being and mobilize union members in opposition to the government. We use newspaper articles and archival material from mid-2011 to June 2012 to explore how Lambert identified the core issues and actors, prescribed roles, relationships and actions, and, importantly, inspired a will to act in union members and supporters.To explore how she constructed the conflict, we adopt a mobilization theory developed by scholars of social movement organizations (SMO). Snow and Benford (1988: 200-202) conceptualize three core pillars of conflict: 1- diagnostic framing identifies a problem, attributes blame or causality, and identifies the key actors; 2- prognostic framing offers a solution and identifies strategies, tactics and targets; 3- motivational framing provides a call to arms, or rationale for action while inspiring an urge to act among members and supporters. In exploring how she urged action among members, we use the four archetypal legitimation strategies identified by Van Leeuwen (2008) and Van Leeuwen and Wodak (1999): authorization, rationalization, moralization and mythopoesis.McAdam (1982: 48) argues that before collective action can begin people must come to view their situation as unjust and subject to change. We use the above framework to structure our exploration of how the union president used language to frame members' understanding of the conflict. Through language she ushered the reality of labour conflict into being and constructed a reality in which union members could identify themselves as agents of protest and change."

"We analyze four calls to action issued by the British Columbia Teachers' Federation (BCTF) president, Jim Iker. These appeals sought to mobilize members during the 2013-2014 collective bargaining that pitted the BCTF against the British Columbia government and the direct employer, the British Columbia Public School Employers' Association. We apply a “theory of rhetoric” developed by Chaim Perelman to locate and analyze the topics the BCTF president used to persuade his members to adhere to his arguments about the merit of collective action.

We argue that the president constructed his rhetoric by visiting five topics—urgency, fairness, futility, agency, and integrity. The first three promoted a utilitarian logic for collective action. Iker used them to persuade teachers, and other stakeholders, that collective action was necessary for addressing the problem—the futility of the bargaining process to produce a negotiated fair agreement due to the government's reluctance to bargain in good faith. The last two topics—agency and integrity—comprised a rhetoric of comfort and reassurance offering an affective logic for acting collectively. At least some union members, as well as other stakeholders, might have felt that teachers are expected to care for their charges in the classroom rather than on the picket line, by withdrawing services they monopolize. Iker used the topics of agency and integrity to remind everyone that defending students, young teachers, the teaching profession, and the education system was commendable, and reassured them that collectively they would not be ignored and nor would they fail.

In short, we have pointed out five topics that the president visited to mobilize his members to collective action. They highlight a unique rhetoric that aimed to persuade teachers to become agents of protest. Our case study methodology did not allow us to generalize our findings, which more research is, thus, needed to corroborate. "