Proactive CSR: analytical hierarchy process and empirical assessment in the French context
Book
Ipag Business School ; Achabou, Mohamed Akli ; Dekhili, Sihem ; Prince, Linda
Ipag - Paris
2014
9 p.
corporate social responsibility ; enterprise level ; environmental policy ; profitability ; survey
Working Paper
2014-075
Business economics
English
Bibliogr.
"The main objective of this research is to study the determinants of the environmental commitment in France. 25 companies responded to a survey. The results show that the regulation constitutes a relevant vector of the environmental commitment of companies but it comes in a second order after the customer satisfaction. The search for legitimacy with the customers seems to be fundamental for the enterprises’ survival."
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